One of the best kept secrets in a social media managers toolbox (one that could most definitely help bloggers and small businesses alike drive traffic, subscribers and readers to their blog or website) is a free marketing tool called Gleam.
Essentially this tool facilitates action in exchange for something of value. The options really are endless. Think of something you want your reader or customer to do, then think of how you could incentivise them to do it. It’s highly likely that this incredible tool will allow you to build in this functionality (plus it is SO simple to use).
Keen to know how to increase blog traffic? Here are a few of my favourite ways to use Gleam for bloggers and small businesses:
Of course this one is a biggie. One of the biggest mistakes I see bloggers and small businesses make is not setting up a way to capture email addresses from their readers and customers from day dot.
It is one of the best ways to communicate with your audience on an ongoing basis, helping to encourage repeat visits to your website. Capturing emails also allows you to do other great things such as Facebook Custom Audience Advertising.
There are a few different ways Gleam allows you to set up email captures. When you arrived at my site you would have seen this (did you subscribe? Maybe you will after reading this article):
Here you will notice my little incentive for you to sign up is that I surprise one of my beautiful readers with a small gift every month.
There are a couple of options here for how this widget is displayed. There is the option for the pop up with image (as per mine above) and also an option without an image (see below):
The image and text box that sits in the bottom right hand corner of your website (or you can have text only):
Finally a floating bar that always sits up the top of your website option or a box that sits at the bottom of the page:
I anticipate the “always on” options would see positive results, I’ve been meaning to test this out. Will report back on the findings when I do – stay tuned!
They even go one step further and allow you to integrate your Gleam widget with your email provider, so your emails will go straight into your database ready for the next email send. If the email provider you use isn’t listed here, no worries. You can easily download an Excel file and import directly to your email marketing platform.
How brilliant is that?
The Rewards feature is a great one as it allows people to “unlock” exclusive resources or offers. If you have a great eBook or PDF resource, this widget would be a perfect way to encourage downloads.
The Rewards widget is also a great way work with other brands and feature them on your website. For example, you could offer a free gift (and ask a brand to provide the free gift to you as a way for them to reach a targeted new audience) or app download, a free subscription to a product you offer, or ticket to an upcoming e-course or webinar. Again, the opportunities are endless and that’s just what you’re going to offer.
Now you can think about what you want to get out of it. Do you want to capture email addresses or are you already doing that with the “Capture” widget? Would it be beneficial to get their email addresses if they downloaded this offer so you can follow them up later with relevant marketing material (for example: if giving away the first part in an ebook series, following up with an email when the next ebook is up for sale).
Do you want to grow your social networks? Ask them to “like” you on Facebook or follow you on Instagram, Twitter, Pinterest, Tumblr. Maybe you have a free app or podcast you would like them to download? Are interested in gaining website feedback? I know I sound like a broken record but seriously the options are endless.
The best way for you to know what will work best for you when it comes to offering “rewards” will be to just go and sign up for Gleam now and have a bit of a “play”. It’s very easy to pick up and they have a number of examples too which provide great inspiration.
Who doesn’t love a good giveaway? I know I do. It’s a great way to boost activity and readership.
You guessed it- a tonne of options here too. Some of my favourites include:
Pinterest: ever wanted to make one of your pins go “viral” well this is a great way to get that kick started.
Facebook: The great thing about the Facebook competition widget is that you can embed the widget into a “tab” on your Facebook page (you can do this with the other Gleam widgets too but when running a Facebook competition it makes sense to host it on Facebook).
That said, since Facebook Apps are not mobile friendly, you will need to set up a “smart URL” that detects which devise a user is coming from, and serves them the correct page accordingly. If anyone is interested in a tutorial on how to embed the widget into a Facebook tab and set up the redirect link please let me know in the comments
Refer a Friend: The great thing about “refer a friend” style competitions is that they really allow you to get the most out of what you’re giving away – maximising the number of people who are likely to see and enter your competition. That being said, when you’re asking someone to recommend a friend come and visit your website, it’s best to make sure it’s really worth their while. If you can offer a prize for both them and the friend they referred – even better. I think something along the lines of this would work really well:
[pullquote width=”300″ float=”center”]”Do you love my [blog/product] and know someone else who will too? Refer them below for a chance to WIN a Kikki K Leather Business Portfolio valued at $89.95 for both of you!” [/pullquote]
How to install Gleam widgets on your website:
Installing Gleam on your website couldn’t be simpler! Once you’ve filled in the details of your widget Gleam will provide you with a small snippet of code which you can paste straight into the <head> tags of your website.
Other Things to Note:
- If you’re going to provide a really competitive incentive, consider making it a requirement for people to “login with [social channel]”. Doing this means the users profile ID is pulled and Gleam makes sure they don’t cheat the system by opening up the tab in incognito mode and trying to get their hands on multiple offers. It’s only really an issue if you’re proving a discount on shop items or a free gift where the user could take you for a bit of a ride (it does happen- some people are scavengers)!
- You can add as many required actions as you want, but the lower he barrier, the more volume you will see. Nobody wants to jump through 10 hoops to get something. One,two, maybe three at the most so resist the urge to ask to capture absolutely everything. I would even suggest resisting the urge to make every option under the sun a “maybe” option, and by this I mean where the user can choose from a long list of actions to perform. Don’t over complicate it. You can run as many as you like and there is time to ask them to perform every option under the sun in due course, just don’t give them all the options up front or you risk confusing them and loosing them accordingly.
- Make sure you test it before you launch. Might seem like common sense to many of you, but it’s important to test this out and ensure everything is working as planned before you put it in front of your readers/ customers.
You won’t believe it but for most of these great features, Gleam is completely FREE!!!
The “Captures” section is completely free. Yep, I know. It’s amazing.
The “Rewards” section is free to use and implement however it allows some additional features to be “unlocked” (things like locking it down to a particular country and language and adding a feature image and video). To unlock these features pay a month by month cost of $39 or $390 per year.
Finally, in the “Competitions” section some additional features can be “unlocked” as well. As per “Rewards” language and location as well as adding a feature image or video for the competition. As per “Rewards” you can upgrade to the “Pro” plan and you’ll get access to the additional features for “Competitions” and “Rewards”.
If you want to unlock some really fancy features including integration with Google Analytics, removal of the “Gleam” branding and custom styling and fields, you can upgrade to the Business plan but I find that these features are really just “nice to haves”.
You can view the full breakdown of pricing and features here.
If you’re not sure what you can get out of Gleam, I would highly recommend upgrading to the “Pro” plan for one month. Then, set up campaigns in all three categories and measure your return at the end of the month. If through running a competition that you want to include a beautiful feature image on, the competition costs you $39 for the Gleam Pro plan and $50 for a prize. If you gain 100 competition entries (and let’s be honest, you will likely gain even more) that’s 100 new readers and 100 new subscribers to your email list at the same time (if you allow opt-in functionality to your Gleam widget). That’s $0.89 per new blog follower or subscriber.
If you go one further and also set up a “reward” to have your website visitors gain a free chapter of your PDF ebook. Let’s say 100 users claim that and 5% of those users come back to purchase the full ebook on your website. If your ebook sells for $9.99 you’ve made a profit of $10 and gained all these new subscribers at the same time (by the way, I have an ebook coming soon – stay tuned )
[question]So tell me: Do you think you will use Gleam to help achieve your marketing objectives? How will you use it? Share in the comments below and let’s help one another make our blogs and businesses better.[/question]