Image via Emma Dime.
Outreach. If you’ve worked with me (or spent more than 2 minutes with me in person) you will have heard me talk about it with you before.
I’m utterly obsessed.
In a world where we are all trying to “cut through” the noise with our message, Outreach can be used in so many ways to help you to amplify that message.
So what is it exactly?
“Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times it is used for more larger goals such as branding.”
Thanks to Search Engine Land for that nifty little definition.